1:1 Consulting program: Find your purpose. Express your story. Launch your retreat.
She Retreats is an 8-week program for women in wellness who are ready to turn their passion and expertise into a retreat experience that is uniquely, beautifully their own.
Every retreat tells a story — and that story belongs to its host.
The way the room is styled. The scent in the air. The flow of the day, the details that make a woman walk in and immediately feel something. No two retreats are ever alike, because no two women are ever alike. A retreat space takes on the full personality, taste, and vision of the woman who created it. That is its magic. That is why it cannot be replicated, and why there will never be too many of them.
I have hosted dozens of retreats and attended many more. And I know one thing to be true: there are so many unearthed stories, talents, areas of expertise, and lived experiences out there that we could all benefit from — in a retreat setting. I hear it from women all the time. “I want to start a retreat. I have always wanted to create something of my own. But.”
There is always a but. Because putting yourself out there is intimidating. I get it.
What if you didn't have to do it alone?
shifting the paradigm on retreats
Retreats are not just for yogis. That is an outdated definition — and it has kept too many women from something they genuinely need. At their core, retreats are about connection, authenticity, and making a declaration to yourself that your health and wellbeing matter. They come in every shape and form — a spa experience with intention, a creative workshop in a beautiful space, a wellness practice taken somewhere meaningful, a room full of women who needed exactly what you had to offer.
As the world becomes more digitized and more isolated, in-person restorative experiences are becoming the most important currency we have. We are craving real connection. We are craving permission to slow down and invest in ourselves — together. She Retreats exists to bring the full diversity and flavor of retreat experiences to life. So that every woman — regardless of her background, her practice, or her industry — realizes this is for her, too.
She Retreats.
2025
WellAway: She Retreats offers a boutique wellness branding studio founded by Maria Baum — created for women who are ready to build their personal brand, develop their retreat model, and launch their first experience.
Maria has spent over a decade at the intersection of branding, storytelling, and wellness. She holds a master’s degree in Journalism and Public Relations from New York University and built a ten-year career in corporate branding, media, and PR — giving her a deep understanding of how to craft a story that resonates and a brand that is built to last. She is also a National Board-Certified Health & Wellness Coach with advanced training from the Institute for Integrative Nutrition, which means she brings a holistic lens to every woman she works with, starting with purpose and fulfillment before a single brand asset is created.
As the founder and curator of WellAway Retreats, she has hosted dozens of retreat experiences throughout the San Francisco Bay Area and beyond — collaborating with renowned wellness brands, expert instructors, and leading voices in health and personal development. A dual Italian citizen who lived abroad in Europe for over a decade, Maria draws deep inspiration from European culture and lifestyle, embracing the values of intentional living, restoration, and the art of slowing down as foundations for wellbeing.
She Retreats is the convergence of all of it. Maria is uniquely positioned to guide women through both the inner work of uncovering their story and the practical work of bringing it into the world — because she has done both, many times over. She is a firm believer in the power of 1:1 work, and built this program on the belief that when the right guide is beside you at the right moment, everything changes.
ABOUT WELLAWAY: SHE RETREATS
WellAway: She Retreats is a 8-week 1:1 program that gives you a two-person team — someone to inspire you, lead you, and help you create something that is entirely your own, while also supporting every logistical, planning, and marketing detail that makes it work in the real world.
This is not a group course. This is a deeply personal, guided journey built around your vision for creating a physical space for your audience.
We begin where it matters most — with you. Pulling out your unique magic. Uncovering the story, the expertise, the lived experience that the world has been waiting for. Because the most powerful retreat a woman can create is the one that comes from knowing exactly who she is and what she is here to share.
Then we package it. We shape it into a brand, a concept, a space, and a launch.
The offer
This program is for the woman in the wellness space who feels called to create something more — a curated, intentional, face-to-face experience that reflects her expertise and gathers her people in one beautiful space.
The esthetician ready to offer women something beyond the treatment room. The yoga or fitness instructor who wants to take her practice somewhere immersive and intentional. The wellness coach with a methodology worth experiencing in community. The author, the artist, nutritionist, the healer — any woman whose knowledge and story deserves a room.
If you have ever felt the pull to create an immersive space where women come together — to learn, to reconnect, to be held in community — you are already thinking like a retreat host. This program gives you the clarity, the confidence, and the roadmap to make it real. Let us help you skip the learning curve and help you build it right the first time.
who this is for
Eight weekly or bi-weekly 1:1 sessions of 1.5 hours each on Zoom, with email support in-between for follow-ups, questions, and implementation. We move from the inside out — from who you are to what you will build, brand, and launch.
Each session also includes 30 minutes of live sounding board and troubleshooting time — a dedicated space to work through your most current questions, challenges, and decisions together in real time.
In 8 weeks we will cover the following using the below structure. (Note these modules are adaptable, depending on your specific needs and where you are in your process.)
Module 1 — Personal Brand Story & Purpose Workshop: We uncover your most unique qualities, clarify your voice and vision, and shape the story only you can tell. We get clear on your why: why this work matters to you, why now, and how it connects to your deeper sense of purpose. Email support available during the week between sessions for follow-ups and implementation.
Module 2 — Retreat Brand Identity & Marketing Assets: Your story becomes a brand — logo, color palette, typography, tag line, elevator pitch, and boilerplate ready to carry into everything you create going forward. Email support available during the week between sessions for follow-ups and implementation.
Module 3 — Retreat Concept Development & Programming Workshop: We design your first retreat theme, itinerary structure, and unique signature moments that make the experience unmistakably yours. Email support available during the week between sessions for follow-ups and implementation.
Module 4 — Marketing Foundations & Soft Launch Strategy: We build your brand presence and create a soft launch plan to generate early momentum with your existing community. Email support available during the week between sessions for follow-ups and implementation.
Module 5 — Vendor Partnerships & Team Building Workshop: Your retreat is only as strong as the team and partners behind it. We identify and procure the right vendors, collaborators, and brand partners to bring your retreat vision to life — chefs, instructors, massage therapists, wellness practitioners, and aligned product brands. We focus on shared values, the right partnership model for each relationship. Email support available during the week between sessions for follow-ups and implementation.
Module 6 — Location Strategy & Venue Workshop: We identify potential spaces with specific amenities that suit your retreat needs, navigate venue negotiations and partnership options, and secure your first location with confidence. Email support available during the week between sessions for follow-ups and implementation.
Module 7 — Financial Modeling & Pricing Strategy Workshop: We build a sustainable retreat model — budgets, pricing, and break-even analysis so you launch with full financial clarity. We also cover partnerships, exchanges, trades and strategies for being cost effective from the start. Email support available during the week between sessions for follow-ups and implementation.
Module 8 — Retreat Launch & Day-of Operations Workshop: We map out pre-departure guest communications, on-the-day logistics and operations plans, and a post-event plan to build lasting community momentum after the retreat concludes.
WHAT’S INCLUDED
The Investment $299 per module · $2,392 total · Payment plans are available.
You can also inquire about customizing your own set of modules, based on your needs.
Skip the learning curve, guesswork and trial-and-error. Build it right the first time. Let’s do it together.
Your Investment
client testimonials:
-Morgan Gonzalez: Spa Owner, Esthetician and Founder of SerAmor Retreats
“Working with Maria was one of the most valuable experiences in building my retreat business. From the beginning she helped me uncover my most unique and compelling qualities and bring them forward into my retreat design — giving me the structure, clarity, and confidence I didn’t know I needed. Maria created accountability in a way that felt supportive rather than overwhelming — she was always available when I had questions and genuinely cared about helping me succeed.
She helped me create a clear plan and real systems for bringing my retreat vision to life, and I launched my first retreat feeling prepared, excited, and completely myself. What stood out most was how transparent and generous she was — sharing her own experience, lessons, and even numbers, which gave me a realistic and inspiring picture of what’s possible.
If you are looking to start hosting retreats, Maria brings a rare combination of strategy encouragement, and just real down to earth authenticity that will make a real impact on you and your business.”
If you're interested in the 8-week She Retreats 1:1 program with Maria, please fill out this form and we will get back to you within three business days.
Maria will be taking on only two clients per quarter, so please note your start date could vary depending on availability.
Contact us directly with any questions: contact@wellawayretreats.com
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